All-Star Game in the NBA Ben Simmons has joined Perion DAO, an NFT esports group, as a brand ambassador. In a play-to-earn model, Perion, a decentralized autonomous organization (DAO), adds NFT awards in its games to reward higher-skilled players. As a brand ambassador, Simmons, an enthusiastic gamer, will help Perion expand its user base.
In a statement, Simmons added, “What Perion is doing is extremely crucial when it comes to getting more people involved and releasing the competitive spirit of gamers all over the world.”
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Simmons, disgruntled with the Sixers organization, has not played in an NBA game this season and has asked to be traded from Philadelphia. Simmons now joins fellow Australian-born NBA player Josh Giddey to sponsor an NFT gaming company, following Giddey’s partnership with Crypto Gaming United.
