Meta is collaborating with INFLCR to provide college athletes with educational resources to help them increase their NIL profitability on Instagram and Facebook. 70,000 athletes from 3,500 college and professional sports teams use INFLCR’s app for managing social media content.
Meta experts will share content creation tips with the INFLCR app on how to best monetize their content published on Facebook and Instagram, which began testing its paid subscriptions feature with UCLA gymnast Jordan Chiles and Oregon Ducks basketball player Sedona Prince last month. INLFCR Plus subscribers will also be able to attend in-person social media education workshops led by Meta.
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InflCR Plus analyzes a student athlete’s social media engagement metrics to calculate their monetary value to brands. INFLCR is owned by Teamworks, the communications app developed by former Duke offensive lineman Zach Maurides. Teamworks will be used this week by NFL teams to communicate and exchange documents with college players at the NFL Combine in Indianapolis.
