TikTok will add PSAs to Holocaust-related content

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An in-app message urges users to “verify facts using trusted sources.”

In an effort to combat antisemitism, TikTok is adding PSAs and educational resources about the Holocaust to its app. When users search for Holocaust-related content on TikTok, they will be directed to aboutholocaust.org. Along with a brief PSA, Holocaust-related hashtags will link to the website.

“While researching this topic, we recommend that you double-check facts using reliable sources, such as the multilingual website (aboutholocaust.org) for essential information about the Holocaust’s history and legacy,” the message says. In addition, at the bottom of Holocaust-related videos, the app will display a permanent banner urging users to “get the facts about the Holocaust.” “In the coming months,” the change will be implemented.

Though TikTok’s rules prohibit hate speech, Holocaust denialism and other forms of antisemitism, the app has faced criticism in the past for allowing antisemitic content to spread on its platform. Last year, the Anti-Defamation League published a blog post with a number of examples of “posts perpetuating age-old antisemitic tropes and conspiracy theories.” The organization urged TikTok “to address this systematically.”

TikTok is adding educational resources to searches for Holocaust-related content.

In its latest statement, TikTok notes that it blocks search results about the Holocaust that may break its rules, and that it uses “a combination of technologies and moderation teams to remove antisemitic content and accounts from our platform, including Holocaust denial or any other form of hate speech directed at the Jewish community.”