Myzone, a wearable fitness tracker, has raised its total valuation to $102 million following a $17.2 million investment from BGF, a UK investment group. Vin Murria, the pioneer of Advanced Computer Software, has been chosen non-executive chair of Myzone, a company that makes fitness trackers and heart rate monitors.
Myzone began as a general fitness wearable and has subsequently grown into health & wellness, medical, and high-performance sport, with over two million devices sold worldwide. U.S. Olympic hockey gold winner Hilary Knight, who told SportTechie in 2019 that she utilizes the Myzone heart rate monitor during training, is one of the elite athletes who uses it.
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“A lot of my teammates also use [Myzone], and, while I’m training alone, it allows me to compete and compare myself to the team when everyone is training in different cities,” Knight said.
In 2021, Myzone launched its new MZ-Switch product, a heart rate monitor with interchangeable straps for the chest, arm, and wrist. The new product also features both electrocardiography (ECG) and photoplethysmography (PPG) type sensors to track a wearer’s physical activity.
