nVenue, a provider of in-game predictive analytics, has raised $3.5 million in a seed round sponsored by KB Partners and Corazon Capital. In 2021, nVenue graduated from the Comcast NBCUniversal SportsTech Accelerator’s first class.
nVenue generates probabilities for the next on-field action using machine learning algorithms that draw on past statistics and live game data. Sportsbooks and broadcasters can use its NextPlay API data feed to develop micro-betting markets and data-driven programming. nVenue presently provides these analytics for MLB and NFL games, but plans to expand to new sports with the funding.
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Following its time in Comcast’s accelerator, which pairs startups with industry partners, nVenue collaborated with NBC Sports to debut its technology during a live broadcast of a White Sox-Athletics game on Oakland’s regional sports network. Founded in 2018, nVenue is led by CEO Kelly Pracht, a former Hewlett Packard Enterprises executive.
KB Partners is an early-stage fund specializing in the sports tech industry. One of the managing directors at Corazon Capital is Sam Yagan, the former CEO of ShopRunner and OkCupid who spoke at Horizon Summit in 2020, the conference co-produced by SportTechie and the San Francisco 49ers.
