GameOn has partnered with Just Women’s Sports to launch a $150,000 college basketball bracket challenge.

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Just Women’s Sports has teamed up with GameOn to run an NCAA Women’s Basketball Tournament prediction bracket challenge in 2022. JWS will host the bracket game on its website, and Dick’s Sporting Goods has collaborated with JWS to pay a $150,000 grand prize to the entrant with the most correct picks.

GameOn is a B2B white label technology supplier for gaming, sportsbooks, non-traditional betting, broadcasters, and other fan interaction use cases. The Vancouver-based firm previously partnered with the Gaming Society to develop free-to-play prediction games based on women’s sports leagues including the WNBA and NWSL.

Founded by former Stanford soccer player Haley Rosen, Just Women’s Sports is a digital media company whose investors include both large funds (Will Ventures, Thirty Five Ventures, Driven by DraftKings) and athletes (Arike Ogunbowale, Elena Delle Donne, Hilary Knight, Kelley O’Hara, Sam Mewis, Kevin Durant).