Trajektory, a sports sponsorship analytics platform, launched on Wednesday. The Chicago Bears, Arizona Diamondbacks, Pittsburgh Penguins, and Philadelphia Union are among the company’s first team partners.
To calculate sponsorship value, Trajektory’s Partner Intelligence software analyzes interaction data from social media, broadcast, radio, in-game digital signage, email, apps, and web activations. The program generates data-visualized reports that rank a team’s most successful sponsorship efforts.
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Franchises from six professional leagues currently work with Trajektory. The company is based in Chicago and was founded by Alex Kerr, a former director of business intelligence at Monumental Sports & Entertainment.
