FlexIt has been named the official virtual fitness partner of the NHL’s Florida Panthers. The team will host two in-person workout classes for fans on game days outside its FLA Live Arena that will be led by FlexIt trainers.
FlexIt’s mobile app has a premium subscription that lets people stream fitness sessions led by notable trainers who’ve worked with professional athletes and celebrities. FLA Live Arena will also debut a “FlexIt Flexcam” during Panthers home games.
- Golf GameBook, a scorecard app, has raised $3.2 million.
- The Big Ten and Data Clymer have agreed to collaborate on fan analytics.
Former NBA player Jason Terry joined FlexIt last month as the company’s head of athletic performance. The Panthers join the New York Knicks and Golden State Warriors as other pro teams to partner with virtual personal training apps after both those NBA teams struck deals with Future.
