Incode, a company that specializes in facial recognition and identity verification, has partnered with Orlegi Sports, the owner of Liga MX clubs Atlas FC and Santos Laguna. The clubs will use Incode’s technology to admit fans to all Liga MX stadiums for the 2022-23 season, which is mandated by Mexican soccer.
Atlas faced Querétaro in a game that was called off on March 5 due to a bloody brawl in the stands between fans from both teams. The incident prompted Liga MX to require facial recognition as part of the league’s Fan ID program beginning next season. For fans who attended Santos Laguna’s April 3 match against CF Pachuca, the club began using Incode’s AI-based verification system.
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Incode’s software asks users to upload a selfie and scan their government issued ID to verify someone’s identity. Fingerprint verification is also among the security tools offered by the company. Incode is based in San Francisco and raised $220 million in December to value itself at $1.25 billion.
“Incode has a fast and reliable platform that complies with personal data protection regulations and enhances Orlegi Sports’ goal to provide safe environments for those attending its soccer games,” Incode CEO Ricardo Amper said in a statement.
In U.S. soccer, MLS club LAFC partnered with Alcatraz AI last year to use the company’s facial recognition to verify players and employees at access points for the club’s stadium and training facility. Facial Recognition is also being used at Citi Field, where the New York Mets will offer Wicket’s facial ticketing system with the aim of improving fan ingress at home games.
