Construction industry management app TracFlo won a startup pitch competition held as part of the inaugural Invesco QQQ Legacy Classic HBCU men’s basketball event played Saturday at the Prudential Center in Newark, NJ.
Tennis star Serena Williams and actor Michael B. Jordan partnered with the competition to invest $1 million in TracFlo, whose app streamlines contractor documents and workflow operations for construction projects. The competition aimed to support startups founded by current HBCU students or alumni.
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Williams invested through her Serena Ventures company, while Jordan contributed through MaC Venture Capital. Kevin Durant’s Thirty Five Ventures served as an advisor during the pitch competition, which was sponsored by Amazon’s Black Business Accelerator and Audible.
Saturday’s four-team Legacy Classic aired on TNT. The two-game event saw NC Central defeat Delaware State, while Howard University beat North Carolina A&T.
