Neymar, the Brazilian soccer star, has signed a new partnership with Facebook to exclusively stream gaming content. Every month, he’ll broadcast many livestreams of himself playing various video games with various Facebook Gaming content providers.
On Facebook and Instagram, the Brazilian national team and Paris Saint-Germain player has over 254 million followers worldwide. Neymar signed a one-year deal with Facebook, and his first livestream will begin at 2 p.m. ET on Friday.
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During the height of the COVID-19 pandemic in 2020, star athletes such as Serena Williams, Naomi Osaka, Brittney Griner, Allie Long, and Julian Edelman held video game livestreams on Facebook to raise money for charity. In June 2020, Facebook absorbed Microsoft’s Mixer streaming platform, as the social networking giant aims to compete with Amazon’s Twitch in the video game streaming space.
